Gaëlle Moal-Ulvoas , Ph.D.

Associate Professor in International Business and Marketing

gaelle.ulvoas@brest-bs.com

Research Interest

  • Consumer behavior
  • Senior consumers
  • Tourism
  • Spirituality
  • Culture

Teaching Area Interests

  • Negotiation, Sales Techniques, Sales Forecasting
  • Market Research
  • Tourism

Academic Background

  • 2013: PhD in Management with concentration in Marketing, Université de Bretagne Occidentale, Brest, France
  • 2006: Master of Science in Management Research, Université de Bretagne Occidentale, Brest, France
  • 1991: MBA, Bowling Green State University (OH), USA
  • 1989: MSc in Chemistry, Université de Bretagne Occidentale, Brest, France

Courses Taught

Master Level

  • International Business Negotiation
  • Business negotiation for engineers

Bachelor Level

  • Business negotiation
  • Business development and performance analysis
  • Entrepreneurship in tourism
  • Tourism Master Class

Department

  • Innovation de développement

Teachings

  • Marketing
  • Affaires internationales

Academic Experience

  • Since January 2015: Dean of the Faculty, Brest Business School
  • 2013-to Present: Associate Professor, FRANCE BUSINESS SCHOOL Brest Campus, in charge of teaching and doing research in the areas of International Business and Marketing
  • 2009- August 2015: Head of the Master of Science in International Business
  • 2009- August 2015: Head of the “Export development for firms” Major, Master in Management Program
  • Since 2009: Associate Researcher at ICI Research Laboratory (University of Western Brittany, Brest)
  • 2009-2012: Assistant Professor, ESC BRETAGNE Brest, in charge of teaching and doing research in the areas of International Business and Marketing
  • 2006-2009: Associate Lecturer in Marketing, UniSIM (Singapore), in charge of teaching in the area of marketing
  • 1997-2004: Assistant Professor, ESC BRETAGNE Brest, in charge of teaching and doing research in the areas of International Business and Marketing

Professional Experience

  • 2005 – 2009: Manager at ULVOAS MARKETING SERVICES, Singapore
  • 1999-2001: Sales Manager at CELTIC GLOBAL SERVICES, Landerneau, France
  • 1993-1997: Account Manager at MANPOWER France, Brest and Paris, France.
  • 1992-1993: Account Manager at LAB SUPPORT Inc., St Louis (MO) and Piscataway (NJ), USA

Peer-Review Journal

  • Ulvoas G., Taylor V. (2014).The spiritual benefits of travel for senior tourists/ Journal of Consumer Behaviour, 2014
  • Ulvoas G. (2014). Les motivations à voyager des retraités : l’influence du vieillissement étudiée via la théorie de la gérotranscendance. Décisions Marketing, octobre – décembre 2014, n°76, pp
  • Ulvoas, G. (with Koubaa, Y. and Chew, P.) (2011), The dual impact of traditional and national cultural values on expatriate ethnic groups’ attitudes and willingness to buy, Asia Pacific Journal of Marketing and Logistics, vol. 23, n°5

Refereed Proceedings

  • Moal-Ulvoas Gaëlle, MHENAOUI Ikram, DUYCK Jean-Yves, Esprit es-tu las ? De la nécessite d’un apport spirituel dans les organisations, Journée de recherche « Entreprise et spiritualité », 28 janvier 2016, Brest.
  • Moal-Ulvoas G. (2015). Travelling contributes to older adult’s spiritual growth and positive Aging, International Religious Tourism and Pilgrimage (IRTP), 7th Annual Expert Conference, 10th-13th June 2015, Girona, Spain.
  • Moal-Ulvoas G. (2014) Les motivations à voyager des retraités français : conception d’une échelle de mesure. Congrès AFM 2014, 14-16 mai 2014, Montpellier, France.
  • Moal-Ulvoas G. (2014). Segmenting the retired travelers’ market : A French study of older adults motivations to travel in the context of ageing, TTRA 2014, June 18-20, 2014, Bruges, Belgium.
  • Ulvoas G. (2013). I wish I would travel more often: Understand travel barriers for older travelers. In :TTRA 2013 European Chapter Conference, April 17-19, 2013, Dublin, Ireland.
  • Ulvoas G. (2013). What prevents older adult from travelling as much as they wish they would and thus reap the benefits of travelling at old age? In :The 2013 Association for Consumer Research North American Conference, October 3-6, 2013, Chicago, IL, USA.
  • Sessarego S. and Ulvoas, G. (2012), Country of origin effect on brand personality, quality and purchase intention for apparel products: the A L’AISE BREIZH case, 10th International Marketing Trends Conference 2012, January 19-21st, Venice.
  • Chew, P., Koubaa, Y. and Ulvoas, G. (2011), The dual impact of traditional and national values on attitudes and willingness to buy cosmetics in Singapore, GBATA 2011 Conference, July 12-16th, Istanbul.
  • Ulvoas, G. (2011), The spiritual benefits of tourism for senior tourists: a new perspective on senior tourism, Journée AFM Tourisme – TTRA 2011, April 11-13th, Archamps.
  • Ulvoas, G. (2011), Le consommateur senior est un être spirituel, Journée d’Etude sur le Vieillissement, MSHB, January 21st, Rennes.
  • Ulvoas, G. (2010), Spiritually motivated tourism of older adults, European Advances in Consumer Research, 30/06 – 3/07, London.
  • Ulvoas, G. (2010), Research Hypotheses for the influence of spirituality on the consumer behaviour of older adults, 9th International Marketing Trends Conference, January 21-23rd, Venice.
  • Ulvoas, G. (2009), Vers une nouvelle représentation du consommateur senior : celle d’un être spirituel, La Société des Seniors, Jeunesse d’un Défi, Paris, November 26th.
  • Ulvoas, G. (2009), Exploring the influence of spirituality: a new perspective on senior consumers’ behaviour, Advances in Consumer Research, vol. XXXVII.
  • Ulvoas, G. (2009), The influence of spirituality on consumer behaviour: conceptual clarification, state of the art review and future research, Journées Normandes de Recherches sur la Consommation, 8th Edition, Caen, March 12-13th.
  • Ulvoas, G. (2009), Spirituality and the Consumer Behaviour of Older Adults, 8th Marketing Trends International Conference, January 16-17th.
  • Ulvoas, G. and Melle, D. (2008), Opportunities and risks of drawing from one’s own personal experience of management to create and teach with case studies: action research on two case studies, 5th Conference on Pedagogy for Higher Education, Brest, June 18-20th .
  • Ulvoas, G. (2007), The influence of traditional Chinese and Singaporean values on the attitude of Chinese Singaporean women toward the purchase of skincare cosmetics, Conference on Business Performance, Brest, February 1-2nd.
  • Ulvoas, G. (2007), Influence de la spiritualité sur le comportement du consommateur senior, Doctoriales de Bretagne 2007, Vannes, November 18-23rd. Poster selected for a marketing action aimed at promoting scientific research in Brittany.

Book and Book Chapters

  • Ulvoas G. (2014). Business Negotiation. Bruxelles : De Boeck, 1er septembre 2014

Speeches / Presentations at a Community Meeting

  • Moal-Ulvoas G. (2016), Does spirituality provide meaning to businesses?, Round Table, Research Colloquium “Business and spirituality : quest for meaning and new legitimacies within firms”, Brest Business School, January 28th
  • Moal-Ulvoas G. (2014), Using business negotiation as a tool to grow customer loyalty, Brest CCI, November 18th
  • Moal-Ulvoas G. and Shen D. (2014), Doing business in China, Brest Business School, April 10th
  • AÏT RAZOUK A., HERVEOU A. et ULVOAS G. (2010), International mobility : stakes and perspectives, Round table, Université de l’entreprise ESC Bretagne Brest

Other scientific activities

  • 2016 : Journée de Recherche “Entreprise et Spiritualité : recherche de sens et de nouvelles légitimités dans les organisations » (ADERSE, ICI Research Centre, Brest Business School, USEK), Member of the Scientific Committee and Organization Committee
  • Since 2015: Member of the “Spirituality and Management” Research Group (AGRH)
  • 2010-12: Association Française de Marketing (AFM, French Marketing Association), Member of the Organization Committee for the 2012 International AFM Conference.
  • Since 2010: Member of the PRODUIT EN BRETAGNE Export Taskforce
  • Since 2004 : Member of the Association Française de Marketing (French Marketing Association)
  • Since 2004 : Member of the Association for Consumer Research (ACR)
650
étudiants formés
125
Apprentis
25
professeurs permanents
135
intervenants professionnels extérieurs
55
années d'existence

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