Research Interest
- Social Marketing
- Donation Behavior, Fundraising
- Guilt, Emotions, Persuasion, Communication
- Consumption of local products
- Food consumption
- Well-being and consumption
Teaching Area Interests
- Consumer Behavior
- Marketing Management
- Market Studies
- Social Marketing
- Communication Strategy
- Services marketing
- Digital economy
Academic Background
- 2011: Ph.D. in Management (Marketing), Université Paris-Dauphine.
- 2004: Master of Science in Marketing and Strategy, Université Paris-Dauphine.
Courses Taught
Master Level
- Communication strategy, Services marketing, Consumer behavior, Strategic marketing, Market studies, Digital economy, Social marketing
Bachelor Level
- Marketing mix, Market studies
Department
- Innovation & development
Teachings
- Marketing
Academic Experience
- 2011 to Present: Assistant Professor, Brest Business School
- 2009-2011: Lecturer, ESC Bretagne Brest
- 2004-2010: Lecturer, Université Paris-Dauphine