Suela BYLYKBASHI , Ph.D.

Enseignante-Chercheure en Marketing

Suela BYLYKBASHI est titulaire d’un Doctorat en Sciences de Gestion de l’Université Grenoble Alpes. Ses travaux de recherche portent sur le lancement de nouveaux produits, la concurrence et les méthodes de simulation du marché.

Research Interest

  • Innovation
  • Competition
  • Strategy Launching
  • Strategic Similarity
  • Multimarket Competition
  • Market Concentration
  • Simulation Methods in Marketing
  • Cellular Automata
  • Order of Entry

Teaching Area Interests

  • Strategic Marketing
  • Innovation
  • Operational Marketing
  • Competition

Academic Background

  • 2007: Ph.D. in Management. Cerag , IAE, Pierre Mendes Université de Grenoble, France.

Courses Taught

Master Level

  • Operational Marketing
  • Strategic Marketing
  • Qualitative and Quantitative Studies
  • Data Analysis
  • Competition Analysis
  • Brand Management
  • Ethical Marketing
  • Consumer Behavior

Department

  • Innovation & development

Teachings

  • Marketing
  • Stratégie

Academic Experience

  • 2012: Assistant Professor in Marketing. Brest Business School
  • 2008-2011: Associate Professor in Marketing. ESC Bretagne Brest,
  • 2007-2008 : Assistant Professor (Brand Management). IAE Grenoble, France,
  • 2004-2005: Assistant Professor (Competition Analysis). IAE Grenoble, France.
  • 2004-2008: Assistant Professor (Marketing, Business Management) –Université Joseph Fourier University, Grenoble, France.
  • 2002-2008: Professor (Marketing, Qualitative and Quantitative Studies, Data Analysis, Consumer Behavior, Ethical Marketing). EM Grenoble, France.
  • 1998-2000: Professor Marketing. Tirana University, Albania.

Professional Experience

  • 1998-2000: Expert in Revenue Management - Department of Economic Analysis, Ministry of Finance, Albania
  • Mars - November 98: Economic Journalist - “ Shekulli”, Daily Newspaper, Albania
  • Octobre 97 – Mars 98, Marketing Responsible -“Jess-Studio”, Discographique House, Albania
DES DIPLOMÉS de Brest Business School
65
partenaires internationaux majeurs
135
intervenants professionnels extérieurs
130
Apprentis
61
entreprises créées