Suela BYLYKBASHI - Brest Business School

Suela BYLYKBASHI , Ph.D.

Enseignante-Chercheure en Marketing

suela.bylykbashi@brest-bs.com

Suela BYLYKBASHI est titulaire d’un Doctorat en Sciences de Gestion de l’Université Grenoble Alpes. Ses travaux de recherche portent sur le lancement de nouveaux produits, la concurrence et les méthodes de simulation du marché.

Research Interest

Innovation
Competition
Strategy Launching
Strategic Similarity
Multimarket Competition
Market Concentration
Simulation Methods in Marketing
Cellular Automata
Order of Entry

Teaching Area Interests

Strategic Marketing
Innovation
Operational Marketing
Competition

Academic Background

2007: Ph.D. in Management. Cerag , IAE, Pierre Mendes Université de Grenoble, France.

Courses Taught

Master Level

Operational Marketing
Strategic Marketing
Qualitative and Quantitative Studies
Data Analysis
Competition Analysis
Brand Management
Ethical Marketing
Consumer Behavior

Plus d'informations sur Suela BYLYKBASHI

Department

Innovation & development

Teachings

Marketing
Stratégie

Academic Experience

2012: Assistant Professor in Marketing. Brest Business School
2008-2011: Associate Professor in Marketing. ESC Bretagne Brest,
2007-2008 : Assistant Professor (Brand Management). IAE Grenoble, France,
2004-2005: Assistant Professor (Competition Analysis). IAE Grenoble, France.
2004-2008: Assistant Professor (Marketing, Business Management) –Université Joseph Fourier University, Grenoble, France.
2002-2008: Professor (Marketing, Qualitative and Quantitative Studies, Data Analysis, Consumer Behavior, Ethical Marketing). EM Grenoble, France.
1998-2000: Professor Marketing. Tirana University, Albania.

Professional Experience

1998-2000: Expert in Revenue Management - Department of Economic Analysis, Ministry of Finance, Albania
Mars - November 98: Economic Journalist - “ Shekulli”, Daily Newspaper, Albania
Octobre 97 – Mars 98, Marketing Responsible -“Jess-Studio”, Discographique House, Albania