Suela BYLYKBASHI , Ph.D.

Assistant Professor in Marketing

Suela BYLYKBASHI est titulaire d’un Doctorat en Sciences de Gestion de l’Université Grenoble Alpes. Ses travaux de recherche portent sur le lancement de nouveaux produits, la concurrence et les méthodes de simulation du marché.

Research Interest

  • Innovation
  • Competition
  • Strategy Launching
  • Strategic Similarity
  • Multimarket Competition
  • Market Concentration
  • Simulation Methods in Marketing
  • Cellular Automata
  • Order of Entry

Teaching Area Interests

  • Strategic Marketing
  • Innovation
  • Operational Marketing
  • Competition

Academic Background

  • 2007: Ph.D. in Management. Cerag , IAE, Pierre Mendes Université de Grenoble, France.

Courses Taught

Master Level

  • Operational Marketing
  • Strategic Marketing
  • Qualitative and Quantitative Studies
  • Data Analysis
  • Competition Analysis
  • Brand Management
  • Ethical Marketing
  • Consumer Behavior

Department

  • Innovation & development

Teachings

  • Marketing
  • Stratégie

Academic Experience

  • 2012: Assistant Professor in Marketing. Brest Business School
  • 2008-2011: Associate Professor in Marketing. ESC Bretagne Brest,
  • 2007-2008 : Assistant Professor (Brand Management). IAE Grenoble, France,
  • 2004-2005: Assistant Professor (Competition Analysis). IAE Grenoble, France.
  • 2004-2008: Assistant Professor (Marketing, Business Management) –Université Joseph Fourier University, Grenoble, France.
  • 2002-2008: Professor (Marketing, Qualitative and Quantitative Studies, Data Analysis, Consumer Behavior, Ethical Marketing). EM Grenoble, France.
  • 1998-2000: Professor Marketing. Tirana University, Albania.

Professional Experience

  • 1998-2000: Expert in Revenue Management - Department of Economic Analysis, Ministry of Finance, Albania
  • Mars - November 98: Economic Journalist - “ Shekulli”, Daily Newspaper, Albania
  • Octobre 97 – Mars 98, Marketing Responsible -“Jess-Studio”, Discographique House, Albania

Peer-Review Journal

  • BYLYKBASHI Suela, ASSALA Khalil, ROEHRICH G. Market competitive situation: cellular automata simulation, European Journal of Economics, Law and Social Sciences, Vol.1, n°1, Janvier 2017.
  • ASSALA Khalil., BYLYKBASHI Suela., ROEHRICH G. Entrepreneurship and innovation in a competition context, Academic Journal of Business, Administration, Law and Social Sciences. Vol.2, n°2, 2016.
  • ASSALA Khalil, BYLYKBASHI Suela, HERVEOU Anne, STEPHAN Sylvie. La socialisation du repreneur familial en PME, cahiers du CREAD, n°117, 2016.

Refereed Proceedings

  • Assala K., Bylykbashi S. (2015). Développer l’innovation technologique dans les écoles de commerce, 8ème colloque « Questions de pédagogies dans l’enseignement supérieur », 16-19 juin 2015, Brest.
  • Bylykbashi S. & Assala K., (2013). Entrepreneurship and competition situation, In :The 2nd International Conference on Regional Challenges for the Sustainable Development, October 26, (2013), Albania.
  • Bylykbashi S. (2009). L’intensité concurrentielle : proposition d’une échelle bidimensionnelle de mesure, AIMS.
  • Bylykbashi S. (2009). Competition Situation and Launching Strategy: The Role of Competition Intensity, AUMEC.
  • Bylykbashi S. & Roehrich G. (2008). L’impact de la situation concurrentielle sur la stratégie de lancement, AIMS.
  • Bylykbashi S. & Roehrich G. (2006). Simulation du marché et de la concurrence par les automates cellulaires, 5th International Congres about Marketing Trends –ESCP –EAP, Venise.
  • Bylykbashi S. (2003). L’intensité concurrentielle : Nature, antécédents et conséquences, Third International Congress about Marketing Trends –ESCP –EAP, Venise.

Case studies

  • Assala K, & Bylykbashi S. (2016). Donuts Story : comment lancer une application pour mobile ?, Cas CCMP, (M1944)
  • Bylykbashi S., Assala K. (2014). Groupe Prody : l’expansion dans le grand ouest. Paris : CCMP, juillet 2014 (M1845)

Speeches / Presentations at a Community Meeting

  • 2009: Conducting a study about the trends and particularities of consumption in Brittany, Université de l’Entreprise, 1st edition, ESC Bretagne Brest.

Awards

  • 2009: Best paper of the AUMEC Congress.

Other scientific activities

  • 2009 to Present: Participation in the project: « Ouverture sociale ».
  • 2008: Supervisor of Students Participating in External Competitions (Dream Car 4 in 2011) / Challenge AMA,
125
Apprentis
24
doubles diplômes
96%
DES DIPLOMÉS de Brest Business School
65
partenaires internationaux majeurs
35
entreprises créées