Research Interest
- Consumer Behavior
- Cultural Market
- Organic Market
- Food consumption
- Gender Studies
- Ethnographic Methodology
- Sexualities
Teaching Area Interests
- Market Studies
- Cultural Marketing
- Political Marketing and Communication
- Strategic Marketing
- Marketing Mix
- Marketing Introduction
- Sociology
- Anthropology
- Gender studies
- Methodology of Research
- Management of Marketing Project and Recommendations
Academic Background
- 2003: Ph.D in Social Anthropology. EHESS Paris, Laboratoire d’Anthropologie Sociale. Collège de France. With distinction.
- 1995: Post-Graduate Diploma (DEA) in Social Anthropology. EHESS Paris, Laboratoire d’Anthropologie Sociale, Collège de France
- 1994: Master of Political Sciences (Science Po Rennes Diploma) with distinction.
Courses Taught
Master Level
- Methodology of Research
- Management of Marketing Project
- Market Studies
- Political Marketing
- Sociology
- Anthropology
- Gender studies
- Political Communication (Sciences Po Rennes)
Department
- Innovation & development
Teachings
- Marketing
- Sciences sociales
Academic Experience
- 2005-to present: Associate Professor in marketing. Brest Business School
- 2009-to present: Associate Researcher at the ICI (UBO Brest),
- 1998-1999: Lecturer, Université Paris X-Nanterre.
Professional Experience
- 2005: Senior Project Manager, TNS Sofres, Media Department. Editorial Marketing, Readership Development, Conception and Development of Innovative Design and Methods of Readership Research (media planning)
- Quantitative, Qualitative Media Research and Sémiométrie®
- Other Market Research (Sémiométrie®) : Retail Market, Tourism, Environment, Cosmetic, Automotive
- Other Responsibilities: Management of Consultants, Management of Consumer Relations. Quality: Auditor, ISO 9001, version 2000
- 1999-2004: Consultant, TNS Sofres, Media Department